Table of Contents
As a business owner or marketer, you may be interested in growing your Real LinkedIn followers to increase brand awareness and drive traffic to your website. LinkedIn Analytics is a powerful tool that can help you track the growth of your page followers and understand their engagement with your content. In this article, we will discuss how to use LinkedIn Analytics to track the growth of your page followers.
Set Up LinkedIn Analytics
Before you can start tracking your page followers, you need to set up LinkedIn Analytics. If you haven’t already, you will need to create a LinkedIn Page for your business. Once your page is set up, you can access LinkedIn Analytics by clicking on the “Analytics” tab at the top of your page. From there, you can view data on your page visitors, updates, and followers.
- Create a LinkedIn Page for your business
- Click on the “Analytics” tab at the top of your page
- Select the type of analytics you want to view, such as page visitors, updates, or followers
- Make sure your page is set up correctly with accurate information and engaging content to get the most out of your analytics
- Regularly check your analytics to stay up to date on your page’s performance and make data-driven decisions to improve your strategy.
Track Your Page Follower Growth
One of the most useful features of LinkedIn Analytics is the ability to track your page follower growth over time. To do this, go to the “Followers” tab and select the “Follower Analytics” option. Here, you can see how many followers you have gained or lost over the past 7 or 30 days. You can also view a graph of your follower growth over the past 6 months.
- Go to the “Analytics” tab on your LinkedIn Page
- Select the “Followers” tab
- Choose the “Follower Analytics” option
- View how many followers you have gained or lost over the past 7 or 30 days
- Analyze the graph of your follower growth over the past 6 months
- Set follower growth goals and regularly monitor progress towards those goals
- Adjust your content strategy and engagement tactics to improve your follower growth over time
- Keep an eye on external factors that may impact your follower growth, such as industry trends or changes to the LinkedIn algorithm.
Understand Your Follower Demographics
In addition to tracking your follower growth, LinkedIn Analytics also allows you to understand your follower demographics. This information can help you tailor your content to your target audience and improve your engagement rates. To view your follower demographics, go to the “Followers” tab and select the “Follower Demographics” option. Here, you can see information on your followers’ locations, job titles, industries, and seniority levels.
- Go to the “Analytics” tab on your LinkedIn Page
- Select the “Followers” tab
- Choose the “Follower Demographics” option
- Analyze your followers’ locations, job titles, industries, and seniority levels
- Identify patterns and trends in your follower demographics
- Use this information to tailor your content to your target audience
- Consider creating buyer personas or customer profiles to better understand and serve your followers
- Regularly check your follower demographics to ensure your content strategy is meeting your audience’s needs.
Monitor Your Follower Engagement
Another essential aspect of tracking your page follower growth is monitoring your follower engagement. This includes metrics such as likes, comments, shares, and click-through rates. To view your follower engagement, go to the “Updates” tab and select the “Update Analytics” option. Here, you can see how many impressions and engagements your posts have received, as well as the engagement rate.
- Go to the “Analytics” tab on your LinkedIn Page
- Select the “Updates” tab
- Choose the “Update Analytics” option
- Analyze the number of impressions and engagements your posts have received
- Keep an eye on metrics such as likes, comments, shares, and click-through rates
- Identify which types of content perform best with your followers
- Adjust your content strategy to improve your engagement rates over time
- Regularly check your follower engagement to ensure your content is resonating with your audience.
Analyze Your Competitors
Finally, LinkedIn Analytics also allows you to analyze your competitors’ pages and follower growth. This information can help you understand what is working for your competitors and identify areas where you can improve your own page. To view your competitors’ data, go to the “Competitors” tab and select the “Pages to Watch” option. Here, you can add up to 10 pages to compare with your own.
Conclusion
LinkedIn Analytics is a valuable tool for tracking the growth of your page followers and understanding their engagement with your content. By setting up LinkedIn Analytics, tracking your follower growth, understanding your follower demographics, monitoring your follower engagement, and analyzing your competitors, you can improve your content strategy and grow your page followers over time. Remember, the key to success with LinkedIn Analytics is to use the data to inform your decisions and continually refine your approach to meet your audience’s needs.
