Creating Shareable Pins: Tips and Tricks for Pinterest Marketing

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As one of the largest and fastest-growing social media platforms, Pinterest is a powerful tool for businesses to reach new audiences and drive traffic to their website. But with so many pins competing for attention, it’s important to create shareable content that stands out from the crowd. In this article, we’ll share some tips and tricks for creating shareable pins that will help you get the most out of your Pinterest marketing strategy.

Tip #1: Choose Eye-Catching Images

The first step to creating a shareable pin is to choose an eye-catching image that will grab the attention of Pinterest users as they scroll through their feed. Use high-quality, colorful images that are visually appealing and easy to understand. Avoid using stock photos or generic images that don’t relate to your content.

Tip #2: Use Descriptive Titles and Captions

To ensure that your pins get noticed and shared, use descriptive titles and captions that accurately describe your content. Use keywords that are relevant to your topic and make sure that your captions are easy to read and understand. This will help Pinterest users find your content when they search for specific keywords.

Tip #3: Create Vertical Pins

Vertical pins perform better on Pinterest than horizontal or square images. This is because vertical images take up more space in the Pinterest feed and are more visually appealing. Aim to create pins that are at least 600 pixels wide and 900 pixels tall.

Tip #4: Add Text Overlay

Adding text overlay to your pins can help to grab the attention of Pinterest users and convey your message quickly and effectively. Use large, easy-to-read fonts and keep your text short and to the point. Make sure that your text is legible and doesn’t obscure your image.

Tip #5: Include a Call to Action

To encourage Pinterest users to engage with your content and visit your website, include a call to action in your pins. This can be as simple as adding a button that says “Learn More” or “Visit Website.” Make sure that your call to action is clear and easy to understand.

Why Pinterest is best for fashion brands?

Pinterest is a highly visual platform, which makes it ideal for fashion brands to showcase their products and reach their target audience. Here are some reasons why Pinterest is a great platform for fashion brands:

Visual Nature: As a visual platform, Pinterest allows fashion brands to showcase their products and inspire potential customers with high-quality images. Fashion brands can create boards that showcase different styles, outfits, and accessories, and provide inspiration to their audience.
Targeted Audience: Pinterest is known for having a female-dominated audience, with many users interested in fashion and style. This makes it a great platform for fashion brands looking to reach a targeted audience.
Longevity of Pins: Unlike other social media platforms where content quickly disappears from users’ feeds, Pinterest pins have a longer lifespan. Pins can continue to generate engagement and traffic to a brand’s website for weeks, months, or even years after they are initially posted.
E-commerce Integration: Pinterest has several e-commerce integration features, allowing fashion brands to create shoppable pins that allow users to purchase products directly from the platform. This makes it easy for fashion brands to turn their pins into sales.
Analytics: Pinterest provides detailed analytics to businesses, allowing fashion brands to track their performance on the platform and measure the success of their marketing efforts.

Overall, Pinterest is a great platform for fashion brands looking to showcase their products and reach a targeted audience. With its visual nature, longevity of pins, e-commerce integration, and detailed analytics, Pinterest is a valuable tool for any fashion brand’s marketing strategy.

Conclusion

Creating shareable pins is essential for a successful Pinterest marketing strategy. By using eye-catching images, descriptive titles and captions, vertical pins, text overlay, and a call to action, you can create pins that stand out from the crowd and drive traffic to your website. Experiment with different strategies to see what works best for your business and don’t be afraid to try new things.

FAQs

How often should I post pins on Pinterest?

Aim to post at least 3-5 pins per day to keep your content fresh and engage with your audience.

Can I use hashtags on Pinterest?

Yes, hashtags can help to increase the visibility of your pins and make them easier to find for Pinterest users.

How do I measure the success of my Pinterest marketing strategy?

Use Pinterest analytics to track the performance of your pins and see which ones are getting the most engagement and driving the most traffic to your website.